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Sales Tutorial

Automated Sales Lead Routing

Learn how to route high-value leads to senior reps based on 'Estimated Budget' or 'Company Size' fields automatically.

01

Define Lead Value

Identify the criteria that make a lead 'High Priority' in your Google Form.

02

Set Routing Logic

Configure rules to send emails to specific sales team members based on form data.

03

Personalize the Hand-off

Ensure the sales rep receives all context needed to close the deal instantly.

Automation Tip

Combine conditional rules to build a multi-recipient matrix. Route the same form to different teams based on multiple response combinations.

Expert Config

Use the 'Include Response Data' toggle to automatically attach a full summary of the respondent's answers to every internal alert.

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