Variables & Merge Tags
Variables (also known as Merge Tags) are dynamic placeholders that allow you to insert real-time form data into your email templates and logic rules.
1. System Generated Variables
Built-inMetadata provided automatically by the system.
These include form details like title and URL, as well as submission metadata like IDs and timestamps.
2. Calculated Variables
User-definedUser-defined logic and mathematical results.
Created using the Calculated Variables panel. These allow for complex if/then rules or data formatting.
3. Form Field Variables
AutomaticDynamic values pulled directly from your form questions.
Every question on your Google Form becomes a variable. If your question is 'Full Name', the variable is {{Full Name}}.
Sidebar UI Reference
Add-on Sidebar Preview
System Variables
Calculated Variables
Form Field Variables
System Generated Reference
| Variable Name | Description |
|---|---|
| {{_FormTitle_}} | The name of your Google Form. |
| {{_FormUrl_}} | The public URL to view the form. |
| {{ResponseId}} | The unique ID assigned by Google to the submission. |
| {{Timestamp}} | The date and time the form was submitted. |
| {{EditResponseUrl}} | A link allowing the recipient to edit their entry. |
Pro Tip: Variable Syntax
Variables are always enclosed in double curly braces: {{Variable_Name}}. Note that variables are case-sensitive and must exactly match the question labels in your Google Form or the name defined in your Calculated Variables.